Business

Abstract Customer acquisition cost is an important business metric used to evaluate the cost of acquiring new customers. Understanding the cost of acquiring new customers is critical for marketing ROAS analysis ROAS (Return on Advertising Spend) ROAS (Return on Advertising Spend) is an important metric for e-commerce. Cost-per-install (CPI) is the most basic CAC for …

Why is Customer Acquisition One of the Most Important Parts of Any Business Read More »

All you have to do now is take the first step and you are ready to start your business. The first step to becoming a successful entrepreneur is finding a business idea that works for you.  You will need to do some research before starting a business to determine which business structure is best for …

Starting a Business (Part 1) Read More »

An entrepreneur is an individual who owns and operates a business, small or large, with the aim of profiting from the successful running of the business. Entrepreneurs are the legal owners of their business and differ from entrepreneurs in that they strengthen their business by offering products or services that have been proven to drive …

Business Owner or Entrepreneur? Which one do you want to be? Read More »

Researchers have spent a lot of time studying the value that consumers place on digital goods versus the value they place on physical goods. A study by Atasoy and Morewedges shows that people prefer physical goods over digital goods in large part at the expense of physical products that are tangible and tangible. Despite the …

Digital Goods Vs Physical Products: What Research Says Read More »